Free fridge magnets containing the contact details of local police are being delivered to houses in the Neighbourhood Renewal areas of Moe Heights, Morwell East, Traralgon East and Churchill's Glendonald Estate by community group volunteers.

A notepad hangs from the magnet and features a list of prompts about what kind of information people should note when reporting an incident.

The initiative, called `Report it...Don't ignore it', was funded by the Department of Human Services (DHS) and is a joint project with Victoria Police and Neighbourhood Watch.

It aims to get residents into the habit of reporting incidents which will help make their neighbourhoods safer.

Police, the DHS, Latrobe City Council and community groups have been working on projects in the Neighbourhood Renewal areas of the four major towns in a bid to tackle disadvantage and make residents comfortable with talking to police.

Moe police Senior Sergeant Chris Pegg said the groundwork had been done and now it was up to residents to be active and help police.

``We've gone through a phase with Neighbourhood Renewal and we're at the point now where the people should feel comfortable to give us information and know we will act on it without it coming back on them,'' Snr Sgt Pegg said.

``If the people want their issues addressed they can't be passive, they have to let us know about it.

``We already have a lot of people giving us information but we want more.''

Snr Sgt Pegg said police could only help if the public came forward with information.

``The residents are the ones who know the information,'' he said.

``They know who is dealing drugs, they know who is hoon driving and this way they can tell us about it.

``It's no good the residents just grumbling to themselves about the kid who is riding up and down the street on an unregistered motorbike then complaining when (something goes wrong), they should have just told us about it in the first place.''